Weak reviews, a thin website, and ads you cannot trace cost retail owners customers every week. Run three quick checks and see what yours are costing you.
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Before the door, the parking, or the window display, shoppers see your rating, your photos, and your website. Here is what the research says they do with them.
of consumers read online reviews when they look at a local business.
BrightLocal Local Consumer Review Survey, 2026will only use a business rated four stars or higher.
BrightLocal, 2026will not use a business with fewer than 20 reviews.
BrightLocal, 2026of U.S. adults use AI chatbots, and 42% use them to search for information. In 2024 it was 33%.
Pew Research Center, June 2026 (5,119 U.S. adults)are likely to use a business that replies to all of its reviews.
BrightLocal, 2026Google users clicked a regular result in 8% of visits when an AI summary appeared, versus 15% when it did not.
Pew Research Center, March 2025 browsing datamore retail conversions when a mobile site loads just 0.1 seconds faster.
Deloitte / Google, Milliseconds Make Millions, 2020 (37 brands, 30M+ sessions)of U.S. adults use Facebook and Instagram, so an empty feed is a missing storefront.
Pew Research Center, 2025Most retail owners we talk to are fighting two or three of these at once. Each one has a specific fix.
| The leak | What it costs you | What we do |
|---|---|---|
| Ads that do not pay back | Money leaves every month and no one can say which dollars brought a customer in. | We audit the campaigns you already run, set up tracking so sales are tied to ads, cut what is not working, and report the result on a monthly scorecard. |
| No website, or a weak one | Shoppers cannot confirm your hours, find your address, or tap to call. They go to the store that lets them. | A fast, mobile-first site that shows hours, directions, what you carry, and a tap-to-call button on every page. |
| Hard to find in search | You are missing from the top map results, and from the short AI answers that now sit above regular results. | We complete your Google Business Profile, fix your local search basics, and write plain answers to the questions shoppers ask so search tools can quote you. |
| Few or poor reviews | A low rating or a thin review count ends the decision before a shopper reads a single word about your store. | A simple way to ask happy customers for a review at the register, a reply to every review, and a rating we track month to month. |
| An empty social presence | A feed with nothing recent looks like a store that may be closed. | A realistic posting rhythm built around what you already do in the store, so it does not become one more job. |
Pick a tool, replace the starting numbers with yours, and watch the result. Everything runs in your browser. Nothing you type is sent to us. The assumptions are yours to edit, and they are planning figures, not promises.
Not sure what your ads sold? Enter 0. That is the most common answer, and it is the first thing we fix.
No obligation. No pressure.
The starting 5% is the low end of a Harvard Business School study of Seattle restaurants, which found 5% to 9% more revenue for each added star at independent restaurants. Retail may differ. Use your own number if you have one.
No obligation. No pressure.
Check every statement that is true today. Be honest. The goal is a clear list of what to fix first.
These figures are planning estimates built from the numbers you typed and the assumptions you set. They are not a quote and not a guarantee. On the call we replace them with your real numbers.
Nova does not sell you more of everything. We start with the leak that costs the most.
Your Google listing and your website get complete, fast, and clear. This comes first because every other dollar you spend sends people here.
A simple ask at the register, a reply to every review, and a monthly count so you can see the rating move.
We tie sales to ads, then cut what is not returning and put the savings where it is.
A posting rhythm you can keep, plus an email list so your best customers hear from you without an ad.
No. If you run ads today, we start with those and make them accountable. More spend only makes sense once the current dollars return more than they cost.
No. The calculators run in your browser. Nothing you enter is sent to us or stored.
Every figure on this page names its source, and the links are listed below. The review study that sets the starting assumption in the Review gap tool looked at restaurants, so we say so and let you change it.
We look at your rating and review count, your website, and what you spend on ads. If it looks like a fit, we walk you through the next step and what it costs on the call. If the numbers are too small to matter, we say so.
Owner-operated retail stores in Chicagoland, from a single shop to a few locations: boutiques, gift and specialty shops, hobby and pet stores, hardware, home goods, and local food.
Holiday shopping is weeks away. A complete listing, fresh reviews, and ads that return what they cost are working by Black Friday if we start now. No pitch deck. No pressure.
No obligation. No pressure.
Get. Better. Every. Day.